What is Flockrush?

Flockrush connects companies with their customers.

It is a software that deploys content purpose-built to acquire and retain customers, by delivering the right content to the right customer at the right time along their journey

Flockrush is the new generation of customer experience and content management systems (CX/CMS), built for conversion and retention.

We are transforming how you can sell to your customers through the Web. By aligning content presentation to customer journeys you can better educate, nurture and help them reach a more informed purchase decision, more quickly.

With Flockrush, marketers can now create personalized content journeys and capture what content a customer has actively consumed before they are transitioned to sales. Knowing this key new signal which looks at the breadth and depth of each interaction rather than a click ensures your sales team is focused on higher quality leads they can convert more effectively.

Flockrush combines the ease of navigation and personalization of content that consumers are familiar with through Youtube, Netflix, and Diply with the high-engagement impact of Prezi. Personalization, and supports relevance at scale. Finally - filling a large gap for content teams - we have built analytics methods that better capture purchase intent, reducing barriers between marketing and sales through significantly improving the quality of content-driven lead generation.

... moving the mindset from clicks and popup to capture leads to that of education and marketing the way people actually buy.

What pain does Flockrush solve?

With 97% of web visitors ignoring contact forms and calls to action, Content Journeys directly addresses demand generation, lead quality and conversion challenges faced by companies.

Mapping Content to Customer Journeys also eliminates waste - today 70% of content produced is never used, while 45% of marketing budget is spent on content.

According to a recent report from the Content Marketing Institute (2018), just one in five B2B Marketers rated their content marketing strategy as ‘very successful’.

CMO-CFO divide - 94% CFO's would increase budgets if there were clear results, 38% consider digital to be a cost center, and 36% CFO think marketers use 'vanity metrics'.

What does Flockrush help me do?

It focuses the success of content marketing on the right metrics of qualified leads, customer retention, and more enterprise penetration, the metrics which matter.

It delivers the right content to the right customer at the right time along their journey.

It makes it easy for the customer to reach an informed buying decision by presenting personalized and relevant information.

It predicts the outcome by understanding customer's intent.

What is the Flockrush software platform?

Flockrush, The Content Journeys Platform is built on the most advanced open source projects. Some of the highlights are:

Smarter Content Insights - stronger signals of intent and buy-readiness.

Better content presentation - based on the scientific learnings, content is visually interactive to simulate lifelike experiences and it reduces bounce rates.

Multi-variant testing - A/B split testing to measure the effects of color, copy, media, and navigation on customer experience and on SEO.

Faster content download times - multi-device optimized content for improved user experience.

Seamless brand enforcement - brand guidelines change often, the way we architected the solution, changes to the brand guidelines update the existing content, saving tremendous grunt work.

The basic things you might want to know