Making it easier for your B2B customers to buy
Flockrush is a software that lets B2B companies create smarter content experiences that move customers through the buying process with ease. You can simply repurpose successful, pre-existing content to expedite post-click conversion, maximize revenue and create unparalleled loyalty.
We are transforming how you can sell to your customers through the Web. By aligning pre-existing successful content to customer journeys you can better educate, nurture and help them reach a more informed purchase decision, more easily.
With Flockrush, marketers can now create personalized content journeys and capture what content a customer has actively consumed before they are transitioned to sales. Knowing this key new signal which looks at the breadth and depth of each interaction rather than a click ensures your sales team is focused on higher quality leads they can convert more effectively.
Flockrush combines the ease of navigation and personalization of content that consumers are familiar with through Youtube, Netflix, and Diply with the high-engagement impact of Prezi. Personalization, and supports relevance at scale. Finally - filling a large gap for content teams - we have built analytics methods that better capture purchase intent, reducing barriers between marketing and sales through significantly improving the quality of content-driven lead generation.
... moving the mindset from clicks and popup to capture leads to that of education and marketing the way people actually buy.
Less is More
That next content asset we really needed to consume in the purchasing flow, is buried in a blog or a presentation no one can actually find. The focus is on the click and not on what happens afterwards.
Producing more content and more clicks is not the solution, it is about activating existing successful content to help the buyer reach an informed decision.
With 97% of web visitors ignoring contact forms and calls to action, we directly addresses demand generation, lead quality and conversion challenges faced by companies.
Mapping Content to Customer Journeys also eliminates waste - today 70% of content produced is never used, while 45% of marketing budget is spent on content.
According to a recent report from the Content Marketing Institute (2018), just one in five B2B Marketers rated their content marketing strategy as ‘very successful’.
CMO-CFO divide - 94% CFO's would increase budgets if there were clear results, 38% consider digital to be a cost center, and 36% CFO think marketers use 'vanity metrics'.
It focuses the success of content marketing on the right metrics of qualified leads, customer retention, and more enterprise penetration, the metrics which matter.
It delivers the right content to the right customer at the right time along their journey.
It makes it easy for the customer to reach an informed buying decision by presenting personalized and relevant information.
It predicts the outcome by understanding customer's intent.
What is the Flockrush software platform?
Flockrush is an AI-Based MarTech is built on the most advanced open source projects. Some of the highlights are:
Smarter Content Experiences & Smarter Content Insights - stronger signals of intent and buy-readiness.
Better content presentation - based on the scientific learnings, content is visually interactive to simulate lifelike experiences and it reduces bounce rates.
Multi-variant testing - A/B split testing to measure the effects of color, copy, media, and navigation on customer experience and on SEO.
Faster content download times - multi-device optimized content for improved user experience.
Seamless brand enforcement - brand guidelines change often, the way we architected the solution, changes to the brand guidelines update the existing content, saving tremendous grunt work.