Current conversion rates are horrific

Today marketing is driven to come up with crafty images and copy to entice the user to click.

We are advocating what happens after the click is what matters most.

Our approach focuses on conversion, retention, cross-sell and up-sell.

We achieve this by mapping the content to the customer journeys and helping the buyer make an informed buying decision, while optimizing content performance and ROI.

With 97% of web visitors ignoring contact forms and calls to action, Content Journeys directly addresses demand generation, lead quality and conversion challenges faced by companies.

Mapping Content to Customer Journeys also eliminates waste - today 70% of content produced is never used, while 45% of marketing budget is spent on content.