The old buyer journey path presumes that a buyer will somehow figure out the maze of content and reach a buying decision. Buyer Content Journeys guide the buyer through personalized content to answer their key questions to reach an informed buying decision. Faster.
The old conversion journey path presumes that buyers will somehow drive enough value and become paying customers by email and in-app drip campaigns. Conversion Content Journeys guide the buyer through personalized content to realize product value. Faster.
The old retention journey path presumes that a customer will somehow continuously educate themselves through traditional help documentation to become an expert and unlock additional product value. Retention Content Journeys take an active approach to guide the customer through personalized content to learn, very similar to a Learning Management System (LMS). Faster.