Content Marketing is difficult, expensive, doesn’t always lead to customer conversions, and is tough to measure from an ROI perspective.

Yet, in the changing landscape of regulation (GDPR) and customer behavior, other forms of digital marketing are becoming harder, pushing content marketing more to the fore, meaning we need to get better at it, meaning, we need to deploy content marketing in a manner purpose-built to acquire customers.

It is a Bad News, Good News Story, this video is Part 1 which defines the problem space. The Part 2 dives into the answer which lies in combining your existing content marketing infrastructure with newly available processes and software to do just that.